Successfully Attending a College Fair

Attending a college fair is a great opportunity to hear from college representatives about their institution, and make an in-person connection while getting your questions answered. Representatives at college fairs are often the same people that will be reading your application, so it is best to be prepared!

Here are some tips to get the most out of your visit to a college fair:

Have a set of schools in mind and research them first. Most fairs will have a website or flyer before the event that lists which colleges will be attending. Find 10 – 15 that you would like to chat with and take a look at their websites for general information first. At the fair, stop at those tables and ask in-depth questions. If you have extra time, chat with any other colleges that pique your interest. Your list should include schools you would not normally be able to visit in person.

Save time and use labels. College representatives are there to not only hand out information, but to gather it as well. Most colleges will have an inquiry card to fill out so they can add you to their communication flows and track your interest. Have some adhesive labels pre-printed with your full name, gender, address, phone number, (appropriate) email address, year in school, potential major, and the name of the high school you attend. The more information you can give the better. Then, instead of spending valuable face time with a representative writing info, you can simply stick the label on an inquiry card and get your questions answered.

Sign in. If you can’t make labels, signing in lets the college know that you attended an event and were interested enough to stop by. Use legible handwriting, the same spelling of your name that you use on the college application, and the same email address you plan to use for all college admissions correspondence.

Make a good first impression. You should be engaged, alert, enthusiastic, acting in a professional manner and dressed appropriately. This may be your first interaction with a college you are interested in, so you will want to put your best foot forward. Get there early, introduce yourself with a handshake, smile, make eye contact, and try not to get distracted by your classmates that may also be attending the fair.

Ask focused questions. You may be one of dozens of students that the college representatives meet. Stand out and ask thoughtful questions. Broad questions get broad answers. Instead of “How’s your business school?” try “I saw you have an entrepreneurship emphasis in the business school. Can you tell me about that?” If you can easily find the answer online or on one of the handouts, then don’t ask it. You may also find it beneficial to ask about the school’s atmosphere, what kinds of students do well on campus, and what are the school’s unique/best features? Be aware that others may want to chat with the representative as well. If there’s a line, keep the discussion short. It’s not the time to cover every aspect of yourself or the school.

Follow up. Ask for the business card of the representatives you meet. Send them a follow up email thanking them for their time and asking any questions that might have popped up after you left their table. Attach your resume to your email and ask that it be added to your file.

Keep it all organized. You’re going to be collecting a lot of handouts and materials at the fair. Separate content by school and have a folder for each institution at home. Write down relevant info like the dates and times of fairs and who you met there. You may have collected material from schools you’re not interested in. Throw it out and focus on the schools you see as a good fit.

Take things a step further. After the fair is a good time to revisit a school’s website, plan a visit, contact admissions or schedule an interview with an alumni representative or college representative. You can use the time at the college fair as a reference point and expand on the conversations you had.

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