What does that mean to you?
Carolynn Crabtree, President of Cornerstone Reputation shares these statistics:
- 67% of admissions officers surveyed searched for applicants on Facebook during the 2014 – 2015 admissions season
- 40% found content about the applicant that left a negative impression
- 53% found content about the applicant left a positive impression
- 81% of schools surveyed have no formal policy on searching for applicants on social media
- 22% of admissions officers believe that an applicant could gain an advantage in the admissions process by building a positive online presence
Be careful what you post and check if your social media accounts are open to the public.
Are you tagged on friends’ posts?
Are you drinking? You are underage.
What are you posting and reposting on Twitter?
Are you “following” a college’s social media accounts? If so, your account is open and easy for colleges to access.
Pay attention to what your friends write on your accounts. That also says a lot about you. Change your settings so that you have to approve every comment.
Aggressive language and unpleasant comments reflect badly on you. Avoid posting with this tone.
Use social media to your advantage during the college application process.
Admission officers are impressed when they see your talents on social media. You could showcase an article, performance, or award, or show your involvement through community service or as part of a team. Some colleges allow you to send links with your work directly to them. Whether you blog, are a photographer, play an instrument or sing, make sure the content is high quality. See the article on Music and Art Supplements for more information.
These days many colleges assess your interest in them before deciding whether to admit you. See my article Demonstrate Interest for details.
Athletes are checked most often to discern their character and lifestyle.
Most coaches are already online looking at profiles and accounts that you’ve sent to them.
Coaches want to know about your personality and if you will be a good addition to their team socially, as well as athletically.
You can make your social media accounts work to your advantage. Think before you post or tweet! Promote yourself. Show your best characteristics.
Connect with colleges that you like on social media to show your interest. Be very careful to never say anything negative on your social media about a college. Colleges track this carefully and it can take you out of the running.
Start an About.me homepage and when schools Google you this will come up. No friends can comment on it. You have full control.
Start a LinkedIn page and connect with the college’s admissions rep for your area. That sets you apart in multiple ways.